In-person meetings have always been important to the pharmaceutical industry. This is especially true now, as pharma companies hold meetings to address employee recognition, goals and objectives, workforce changes, recruiting, and training. Because pharma is such a meeting-heavy industry, their audience most likely consists of seasoned (we didn’t say jaded!) conference attendees. Keeping their attention and enthusiasm is critical to a successful event.
Carefully crafted set design is one great way to keep an audience like this engaged, talking, and connecting.
Special lighting effects can turn a ceiling, wall, or other surface into any scene you desire. With projection mapping, you can create a ceiling of starry night skies, twinkling city skylines, fluffy clouds, green valleys, or mountain lakes. Use this technique to establish a powerful mood or sense of awe.
For an evening banquet, change the room from business to leisure mode by mapping the walls in the Tuscan hillside or the beaches of Polynesia.
AV can transform an outdoor space by projecting images or even just simple, dramatic color onto the sides of buildings. Use LED lighting to highlight elements of the space such as displays, decor, or seating, customizing your outdoor space to be royally grand or cozily intimate.
AV can give your event some drama during meetings or at awards ceremonies with confetti cannons or smoke pillars. Surprise the attendees at special moments with creative use of lighting, sound, or video.
Having a themed party or evening can be the highlight of a busy conference. Using captivating set design, light, and sound, AV will transport guests to 1960s Monte Carlo or a Hawaiian Luau, bringing any theme to vivid life and immersing attendees in the experience.
AV can also help create some peaceful breakout rooms by producing walls of soothing forest vistas for a silent meditation room or a sweeping shoreline as a backdrop to a yoga class.
The advances and flexibility in LED and other technologies mean that even small to medium-sized events can offer elements of fun and excitement in their sets and presentations.
Of course, broadcasting and live streaming are staples at all events now; hybrid technology can be used to include and involve any offsite visitors.
The trend toward inspiring spaces and hybrid technologies for pharma events is picking up speed. The talented team at AVD can create awe-evoking set designs and immersive environments to wow any client. In addition, our experience with the pharma industry means we understand the unique challenges and parameters that a pharmaceutical event entails. Find out how we can make your next event one to remember.
Contact us here or call (973) 993-8500 to speak with an AVD team member.