The Super Bowl Halftime Show is a pinnacle of entertainment, and not just because of its esteemed artists. The show’s production value is just as anticipated and celebrated as the songs and performers themselves. Will a performer drop out of the sky or rise on a pedestal? Will the field be swarming with lights, fog, and dancers? At the halftime show, we want a spectacle.
Audiovisual Designers Produce Emotion and Flair
The halftime show lets AV professionals show their talents and capture our imagination, and they do, year after year. We’ve seen the likes of Bruce Springsteen, Maroon 5, Lady Gaga, Katy Perry’s Left Shark, as well as The Weeknd and the heavyweights of hip-hop grace the stage with powerful, show-stopping performances that leave audiences wanting more, all within the confines of a fifteen-minute span.
Behind the Halftime Show Are Massive Logistics
From a technology standpoint, it is exhilarating to think about all the precision that goes into the halftime show. Designers and crews consider how many different stages, instruments, dancers, or performers need sound. Because of the size of the stadium, they must carefully engineer audio to account for in-ear monitors, speakers for performers, and external noise so that every seat is the best seat in the house, plus how the audio will sound for in-home viewers. The crew rehearses countless times to execute the framing of almost 100 cameras, all special effects, and, coordinating the movement of hundreds of people safely on and off the field. They orchestrate stages that move, rise or recede, and intercut pre-shot video with live performances.
Other logistics include:
- Star performers will often sing live, but the backup singers are pre-recorded; the sound must be synced perfectly in performance
- The show is broadcast in 180 countries, so the team needs to account for several on-site broadcasters speaking in 25 different languages
- There are just six minutes to set up the half-time show
The Halftime Show Is the Ultimate Hybrid Experience
It has to be a heart-pounding thrilling success for the live audience–and an equally enthralling experience for the viewers at home. At AVD, we confront this challenge every day; most events are hybrid. We know what to consider so that the emotion the designers have generated translates to every viewer.
Many of These Ideas and Innovations Are Widely Available
This is what is so exciting about AV right now. Technology is so sophisticated, and there are so many new trends in the audiovisual space, that you don’t need a Super Bowl budget to create a powerful, distinct expression for your own event. AVD has the ability to bring a heightened level of magic to any of our client’s productions. (So while you’re watching the halftime show, feel free to dream big about your next event.)
We Have So Many Imaginative Ways to Bring Your Vision to Life
Done right, the goal of AV for any show is to evoke a feeling, or launch an idea, that unites its audience and leaves them ready to go forward in a slightly new way. These moments happen at the halftime show, but at AVD we create them all the time for our Corporate clients. Our expertise can give your events much the same impact – creating delight, immersion, and a sense of shared community. To learn how our artistry, design, and technical capabilities can give you a winning production, reach out to AVD at (973) 993-8500 or use our contact form.